'HSM2' Doesn't Integrate Marketers ... but Still Gives Them a Boost
Wal-Mart, Others Get Innovative to Leverage Partnerships With Disney Channel Hit
M&V News
NEW YORK -- Marketers couldn't integrate their brands into the hottest media franchise out there right now, but four marketers who cozied up as close as they could to "High School Musical 2" got a lot of bang for their buck. FULL ARTICLE
ShopVogue.TV Helps Luxe Brands Keep up With Digital Trends
Fashion Mag Co-Produces Branded Video With Marketers Such as Chloe, Roberto Coin
M&V News
NEW YORK -- As brands from Office Max to Budweiser take to the web with branded portals, it's easy to forget that upscale fashion marketers have been among the last to go digital. Vogue is looking to help them catch up, however, with this week's launch of ShopVogue.TV, a broadband-video site designed to serve as a destination for fashion entertainment, video and shopping. Gwen Stefani's L perfume, Chloe and Roberto Coin are among the first advertisers co-producing their first web ventures with Vogue rather than going it alone. FULL ARTICLE
Erin Esurance Swoops Into Sci Fi Channel Show
Insurer's Animated Icon Helps "Superhero" Contestants Save the Day
M&V Case Study
YORK, Pa. -- Superheroes joining forces -- what could be a better product integration? That's what happened last week on Sci Fi Channel's "Who Wants to Be a Superhero?" when guest hero Erin Esurance, the animated secret agent spokes-icon for online insurer Esurance, appeared in guest spots throughout. FULL ARTICLE
Meet the Matchmaker: Hooking up Sony Artists and Marketers
Q&A: Kenny Ochoa on Using Music Licensing to Benefit Both Brands and Musicians
People & Players
NEW YORK -- Kenny Ochoa may initially make heads turn because of his tattoos and style, but don't let that fool you. This VP-music licensing for Sony BMG is a 24/7 deal maker who takes artists both burgeoning and well-established and helps them further their careers and music by hooking them up with brands and advertising platforms. FULL ARTICLE
Top Online Song and Video Downloads
Jonas Brothers' 'S.O.S.' Is Week's Most Popular
M&V Data
LOS ANGELES -- Jonas Brothers' 'S.O.S.' was the most downloaded iTunes song last week. See full chart for top iTunes, AOL and peer-to-peer music downloads. FULL ARTICLE
FYI: 08.23.07
FX's 'Philadelphia' Heads Out on College Tour
FX better start praying for good weather on Sept. 10. Otherwise the network may have to alter the title of "It's Always Sunny in Philadelphia" when it takes the sitcom to Penn State's campus as part of its first college tour. The sitcom roadshow, sponsored by Dell, will hit seven different colleges, starting Aug. 24 at University of California, Berkeley, and ending Sept. 13 at Boston University. It will also make stops at University of Southern California, University of Chicago, University of Maryland and Hofstra in addition to Penn State. FULL ARTICLE
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